Legal
Cookie Policy
Last Updated: 15 March 2025 | Jade Compass Education Limited
This Cookie Policy explains how Jade Compass Education Limited ("Jade Compass", "we", "us", "our") uses cookies and similar technologies when you visit our website at jade-compass.pro. It is intended to help you understand what cookies are, why we use them, and how you can manage your preferences.
This policy should be read alongside our Privacy Policy and Terms and Conditions.
1. What Are Cookies?
Cookies are small text files that are placed on your device โ your computer, tablet, or smartphone โ when you visit a website. They allow the website to recognise your device on return visits and to remember certain information about your preferences or behaviour on the site.
Similar technologies, such as web beacons (also known as pixel tags), are small transparent images embedded in web pages or emails that allow a server to record when a page or email has been viewed. We refer to cookies and similar technologies collectively as "cookies" throughout this policy.
Cookies do not give us access to your device, and we do not use them to collect information beyond what is described in this policy.
2. Why We Use Cookies
We use cookies for the following general purposes:
- To understand how visitors use our website, so we can improve the experience over time;
- To measure the reach and performance of our marketing activity;
- To remember your cookie preferences so we do not ask you each time you visit;
- To support the basic functionality needed for our website to work as intended.
We do not use cookies to build advertising profiles, to sell your data to third parties, or to track your activity across other websites beyond the limited measurement purposes described below.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They allow you to navigate pages, use the contact form, and remember your cookie consent choice. Without these cookies, services you have requested cannot be provided. They are set by us directly and do not require your consent, as they are necessary for the website to operate.
| Name | Purpose | Duration | Set by |
|---|---|---|---|
jc_cookie_consent |
Stores your cookie consent preferences so the banner is not displayed on every visit. | 12 months | Jade Compass |
PHPSESSID |
Standard PHP session cookie used to maintain basic session state (e.g. form submission handling). | Session | Jade Compass |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website โ for example, which pages are visited most often and whether visitors encounter any errors. This data is aggregated and does not identify individual users. We use this information to improve how our website works and to understand which areas of content are most useful to visitors.
Analytics cookies are only placed with your consent.
| Name | Purpose | Duration | Set by |
|---|---|---|---|
_ga |
Google Analytics: distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years | Google (GA4) |
_ga_* |
Google Analytics: stores and counts page views for a specific property. | 2 years | Google (GA4) |
_gid |
Google Analytics: distinguishes users for session-level reporting. | 24 hours | Google (GA4) |
_gcl_au |
Google Ads conversion linker: measures the effectiveness of ad campaigns by correlating website visits with ad clicks. | 3 months | |
_uetsid |
Microsoft (Bing) Ads: used to track conversions resulting from Bing Ads campaigns. | 1 day | Microsoft |
_uetvid |
Microsoft (Bing) Ads: stores and tracks visit data for advertising measurement. | 16 days | Microsoft |
3.3 Marketing Pixels
We use pixel technologies to measure whether visits to our website are associated with actions following advertising exposure. These pixels do not place persistent tracking cookies in isolation, but they do transmit limited technical information to the respective platforms when a page is loaded.
Marketing pixels are only activated with your consent.
| Technology | Purpose | Provider |
|---|---|---|
| Meta Pixel (Facebook Pixel) | Measures page views and form submission events for Meta advertising campaigns. No pixel data is used to serve advertising on our behalf beyond conversion measurement. | Meta Platforms Ireland Limited |
| Bing Universal Event Tracking | Measures page views and conversion events linked to Microsoft Advertising campaigns. | Microsoft Corporation |
4. Third-Party Cookies
Some cookies on our website are set by third-party services. These include Google (for analytics and advertising measurement), Microsoft (for Bing Ads measurement), and Meta (for conversion tracking). These companies have their own privacy and cookie policies, which govern how they handle data collected via their technologies.
We encourage you to review those policies if you would like to understand how these organisations process data:
We also embed a Google Maps iframe on our contact page to help visitors locate our office. Google may set its own cookies when this map is loaded. This embedding is limited to a display of our location and does not involve us collecting data from the map interaction.
5. Your Consent and Choices
When you first visit our website, a cookie consent banner is displayed. You may choose to accept all cookies, or to accept only the strictly necessary cookies that allow the site to function. Your preference is stored and remembered for future visits.
You may change your preference at any time by clearing your browser cookies, which will cause the consent banner to reappear on your next visit. You can then make a fresh selection.
Please note that declining analytics and marketing cookies will not affect your ability to use the website or to enrol in our courses. It simply means we will have less information about how visitors use the site, which may limit our ability to improve it over time.
6. Managing Cookies in Your Browser
All major browsers allow you to view, manage, and delete cookies stored on your device. The steps for doing so vary by browser. Guidance for the most commonly used browsers can be found here:
Please be aware that blocking all cookies may affect the functionality of some websites, including ours.
You may also opt out of interest-based advertising and analytics tracking across multiple services using tools such as the Network Advertising Initiative Opt-Out and Digital Advertising Alliance Opt-Out.
7. Do Not Track
Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. There is currently no agreed standard for how websites should respond to DNT signals. Our website does not alter its behaviour in response to DNT signals at this time, though we continue to monitor developments in this area.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable law. When we make material changes, we will update the date at the top of this page. We encourage you to review this policy periodically.
9. Contact Us
If you have questions about this Cookie Policy or about how we handle your personal data more broadly, please contact us:
Jade Compass Education Limited
28/F, The Centrium
60 Wyndham Street, Central
Hong Kong
Telephone: +852 2846 7329
Or use the contact form on our website. Our full privacy practices are described in the Privacy Policy.
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